Non-Technical Roles in Technical Environments

The non-technical professional in a technical environment represents a minority in any technical organization. Career paths for the technical workforce are clear and identifiable, while the smaller community of non-technical internal service providers don’t have as obvious a path placed before them.

Technical managers may struggle to understand the unique value proposition of marketing, business development, or human resources professionals, leading to underutilization of their skills and missed opportunities for organizational growth. This disconnect can result in non-technical professionals feeling undervalued and isolated, particularly when their contributions are measured against technical metrics that don't appropriately capture their impact. Organizations need to develop specific frameworks for evaluating and advancing non-technical professionals that align with their roles while still integrating them into the broader company culture.

my library units


If you'd like to contribute new units to the library, go to your dashboard under the "contribute to the library" tab. Complete the form for your unit, which could be an article, video, interview, prompt set, template or exercise. Choose up to two topics for each unit. Your contributions will show here under "my library units".

my group's library units


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my organization's library units


Organizations with a culture of learning are stronger and more successful. If you'd like to see your organization contributing units to the library, start by contributing yourself. Write articles and record videos on topics that interest you. If you have templates and exercises that have been useful to you in the past, share those, too. Your organization will follow your lead.

Twennie's library units


Twennie is continually adding new units to the library. This topic will have units added in the near future. Check back with us soon!